{"id":7644,"date":"2025-10-09T23:57:14","date_gmt":"2025-10-09T23:57:14","guid":{"rendered":"https:\/\/www.fotobreak.com\/news\/terry-crews-ram-commercial-an-inside-look-at-the-making-of-the-new-ad.html"},"modified":"2025-10-09T23:57:14","modified_gmt":"2025-10-09T23:57:14","slug":"terry-crews-ram-commercial-an-inside-look-at-the-making-of-the-new-ad","status":"publish","type":"post","link":"https:\/\/www.fotobreak.com\/news\/terry-crews-ram-commercial-an-inside-look-at-the-making-of-the-new-ad.html","title":{"rendered":"Terry Crews ram commercial: an inside look at the making of the new ad"},"content":{"rendered":"

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Terry Crews ram commercial: an inside look at the making of the new ad<\/h2>\n

The making of the 2023 Ram Trucks commercial featuring Terry Crews was a collaborative effort between Stellantis\u2019 Ram brand, the advertising agency Highdive, and production company MJZ. Filmed over three days in Los Angeles, California, in October 2022, the ad showcases the 2023 Ram 1500 Rebel and its advanced features. Crews, known for his roles in Brooklyn Nine-Nine<\/em> and America\u2019s Got Talent<\/em>, was chosen for his commanding presence and ability to connect with diverse audiences. The commercial\u2019s concept revolves around Crews demonstrating the truck\u2019s durability and performance through a series of high-energy, visually dynamic sequences, including off-road driving and towing demonstrations. The production team utilized state-of-the-art camera technology, including drones and GoPros, to capture the truck\u2019s capabilities from multiple perspectives.<\/p>\n

The script, developed by Highdive\u2019s creative team, emphasizes the Ram 1500 Rebel\u2019s rugged design and innovative technology, such as the Uconnect 5 infotainment system and the available 12-inch touchscreen. Crews\u2019 narration highlights the truck\u2019s versatility, targeting both adventure enthusiasts and everyday drivers. The ad debuted during the 2023 Super Bowl LVII on February 12, 2023, reaching an estimated 113 million viewers. Post-production involved extensive editing and color grading to enhance the visual impact, with the final cut running 60 seconds. The campaign also included a digital component, with behind-the-scenes footage released on Ram\u2019s official YouTube channel on February 15, 2023, garnering over 1 million views within the first week.<\/p>\n

You may also be interested in:<\/span>  Stacey Rusch: an explainer on her rise to public prominence<\/span><\/div><\/a><\/div>\n

Key Details About the Terry Crews Ram Commercial<\/h3>\n

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