Terry Crews ram commercial: an inside look at the making of the new ad
The making of the 2023 Ram Trucks commercial featuring Terry Crews was a collaborative effort between Stellantis’ Ram brand, the advertising agency Highdive, and production company MJZ. Filmed over three days in Los Angeles, California, in October 2022, the ad showcases the 2023 Ram 1500 Rebel and its advanced features. Crews, known for his roles in Brooklyn Nine-Nine and America’s Got Talent, was chosen for his commanding presence and ability to connect with diverse audiences. The commercial’s concept revolves around Crews demonstrating the truck’s durability and performance through a series of high-energy, visually dynamic sequences, including off-road driving and towing demonstrations. The production team utilized state-of-the-art camera technology, including drones and GoPros, to capture the truck’s capabilities from multiple perspectives.
The script, developed by Highdive’s creative team, emphasizes the Ram 1500 Rebel’s rugged design and innovative technology, such as the Uconnect 5 infotainment system and the available 12-inch touchscreen. Crews’ narration highlights the truck’s versatility, targeting both adventure enthusiasts and everyday drivers. The ad debuted during the 2023 Super Bowl LVII on February 12, 2023, reaching an estimated 113 million viewers. Post-production involved extensive editing and color grading to enhance the visual impact, with the final cut running 60 seconds. The campaign also included a digital component, with behind-the-scenes footage released on Ram’s official YouTube channel on February 15, 2023, garnering over 1 million views within the first week.
Key Details About the Terry Crews Ram Commercial
- When was the Terry Crews Ram commercial filmed? The commercial was filmed over three days in October 2022 in Los Angeles, California.
- What vehicle is featured in the ad? The 2023 Ram 1500 Rebel is the central vehicle showcased in the commercial.
- Where did the commercial premiere? The ad premiered during Super Bowl LVII on February 12, 2023, and later on Ram’s YouTube channel.
