Forget robots taking our jobs; are they taking our affiliate clicks too? As Google and Microsoft race to develop AI-assisted search experiences, publishers dependent on affiliate revenue are left wondering: Can affiliate marketing survive without users clicking affiliate links? The answer lies in the publishers’ approach to this technological shift.
AI search advancements, such as Google’s Search Generative Experience (SGE) and Microsoft’s improved Bing, may reduce organic traffic for publishers.
However, affiliates are resilient and have adapted to industry changes before, such as the rise of social media platforms. Let’s rewind the tape. Remember when social media emerged and doomsayers predicted the demise of affiliate sites? Yet, the savvy ones adapted and thrived. Similarly, those who embrace AI as a tool, not a threat, will stay ahead of the curve. Here’s the good news, though: Experts predict a 20–80% drop in traffic due to AI, but consumers still crave trustworthy sources—that’s you.
AI-enabled search primarily focuses on providing top-of-the-funnel content, educating users, and creating brand awareness. But when consumers are ready to make a purchase, they’ll seek trustworthy sources and bottom-of-the-funnel content—a niche that affiliate marketing fills perfectly.
Trust is the cornerstone of affiliate marketing. Audiences crave reliable information from experts, making human recommendations invaluable. As search engines evolve, the relevance and quality of content will remain crucial for publishers to maintain their audience’s trust.
The rise of AI presents an opportunity for publishers to diversify their content and revenue streams. By exploring regulated verticals like financial services and incorporating multimedia content, publishers can stay ahead of the curve and meet the needs of their evolving audience.
So, keep a close eye on AI developments, but keep your audience closer. After all, they’re the driving force behind your business. As the digital landscape continues to expand, adaptability will be the key to staying relevant and thriving in the world of affiliate marketing.